Local
Burrous Brothers Company
A fifty-year-old Mill Valley cleaning business, bought by a searcher on an SBA loan, more than doubling lead volume in the months after close.
+110%
Lead volume
Client reported Over the engagement
Service
Local SEO and Google Business Profile
For businesses whose customers search with a place in mind. The work is getting found in the map pack across the whole service area, not just from the postcode the office happens to sit in.
Who it is for
Service businesses and multi-location operators competing against national booking platforms and aggregators that outrank them on their own service terms.
Before you call
- Why does a competitor outrank me for the thing I actually do?
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Usually because Google is ranking their profile, not their website, and theirs is more complete. The profile decides most local results before the site is even considered.
Burrous Brothers Company Lead volume, +110%. Client reported.
Scope
What is included
- Geo-grid rank mapping across your real service area, so you can see where you are found and where you are invisible
- Google Business Profile audit and correction: categories, services, hours, attributes, photos, and the fields most profiles leave empty
- Citation and listing consistency across the sources Google actually reads
- Location page structure for multi-location businesses, built so the pages do not compete with each other
- Review strategy: how to ask, when to ask, and how to respond
- Monthly geo-grid re-scans so movement is visible rather than asserted
What is not included
Written down here so it is not a conversation you have to have later.
- Writing or buying reviews, which violates Google's policies and is not something I will do
- Managing your inbox, phones, or booking system
- Paid local ads
- National organic SEO, which is a separate engagement
In detail
A local business usually knows it has a problem before it knows what the problem is. Calls are down, the owner searches the service term from the office, sees the business in the map pack, and concludes that search is fine.
It is not fine. Local ranking varies street by street. From the office you might sit first. Two miles away, where most of your customers actually are, you might not appear at all. The office is the one place your ranking is guaranteed to look good, and it is the least useful place to check.
The geo-grid
That is what a geo-grid rank map is for. It runs the same search from a lattice of points across your service area and records the position from each one. The result is a picture of where you are actually found, which is almost never the picture the owner had in mind.
It is also the honest way to report progress. A single rank number can be cherry picked. A grid across forty nine points cannot, and month over month it shows movement that a summary figure would hide.
Multi-location work
If you run several locations, the usual failure is that the location pages are duplicates of each other with the city name swapped. Google treats them as one page worth of value split several ways, and the pages compete rather than compound.
Fixing that is mostly structural: giving each location page a reason to exist that is specific to that location, and making the internal linking reflect how the business actually operates.
How it starts
A complimentary audit call, usually alongside a geo-grid scan of your current position, which shows the problem faster than any conversation about it does.
Related work