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Hugo Pegley Get in touch

Independent SEO and AEO consultant

Get more leads from SEO and AEO.

Your next customer will ask Google, or ChatGPT, who to call. I make sure the answer is you, and I measure the work in leads rather than rankings.

Hugo Pegley

What I do

Local SEO
For businesses whose customers search with a place in mind. The work is getting found in the map pack across the whole service area, not just from the postcode the office happens to sit in.
ETA Searcher SEO
For people buying a small business. Under LOI, a comprehensive audit of the target's web presence: the risks, the opportunities, and what each is worth in revenue. After close, ongoing support to grow what you have just bought.
B2B SaaS SEO
Organic growth for software companies whose category is either too new to have search demand or too crowded to win on volume. The work is deciding what the product is for, then making the site the best answer to that.

Selected work

Local

Burrous Brothers Company

A fifty-year-old Mill Valley cleaning business, bought by a searcher on an SBA loan, more than doubling lead volume in the months after close.

+110%

Lead volume

Client reported Over the engagement

SaaS

CommandBar

Head of Content and SEO at a YC-backed developer tooling company, building a content portfolio from almost nothing before the acquisition.

+415%

Organic traffic

Semrush Sept 2023 to Aug 2024

How I work

Every engagement runs the same way, and it starts with a conversation that costs nothing.

A consultation
About forty minutes on a call, free. You tell me about the business, what you sell, and where customers come from today.
A review
I go and look at the Google Business Profile, the website, the reviews, and the competitors actually taking the calls in your area.
A discussion
I walk you through what I found and what I would do about it, in priority order. That comes to you in writing either way, whether or not anything follows.
Then the engagement is structured around it
Scope goes in writing at the start: what I run, what your team runs, and reporting that names its data source and counts leads rather than positions.

Contact

Start with a call. It is free, and it is a working session.

Bring your analytics and Search Console. In about forty minutes I will tell you what I would look at first and whether I think I am the right person for it. If I am not, I will say so.